In the fashion world, Versace is a big name. The Italian brand was created by Gianni Versace and has a great family history.

The brand is known for its *******, curve-hugging gowns, made popular by many celebrities and runway shows, according to style.com.

Gianni Versace was born in December 1946 in Reggio Calabria, Italy. He came from a family of three children, including brother Santo and sister Donatella.

As a child, he had an interest in fashion from the start. He was an apprentice at his mother’s dressmaking business. Trips to Paris and London for patterns exposed him to the secrets of dressmaking and design.

After learning from his mother, he became a freelancer. He created collections for top Italian fashion houses such as Genny and Valentino.

In 1978, Gianni finally founded his own company with his siblings. His brother Santo was CEO and his sister Donatella was designer and vice-president, according to nytimes.com.
As a designer, Gianni challenged the boundaries of fashion. His style consisted of distinctive cuts, vibrant prints and unconventional materials. Embodying ******* appeal, his collections showcase many bright colors, creating the brand’s signature style.

Versace considered himself a tailor rather than a designer, because he knew how to cut and sew clothing. He would try on the clothes he made for the men’s collection, while Donatella would try on the female ones.

The Versace look is young, aggressive and *******. Gianni paid close attention to the female body so he could make it look the best. He was among the first to bring back the mini skirt as well as a beaded bustier for night.

When designing, Gianni gave a vague sketch of his idea. His assistants were responsible for transforming them into wearable designs.

His prints focused on historical derivation and classical sculpture. The signature Versace logo is a snake-entwined head of Medusa.

His clothing catered to the wealthy, which enhanced his reputation. Pop stars such as Elton John, Elizabeth Hurley and Princess Diana wore his clothing. In less than 10 years, Gianni built an empire worth $807 million states biography.com.

Gianni’s 25-year career was at a peak. He started to expand the company and added clothing for men, women and children, as well as accessories such as handbags and perfume.

In 1993, he was diagnosed with a rare inner ear cancer. He won the battle and began to pass on the business responsibilities to his family.

On July 15, 1997, the fashion world lost an important designer, Gianni Versace. After returning from a morning walk, he was shot by serial killer Andrew Cunanan.

In his will, Gianni left 50 percent of the company to his niece Allegra, who was only 11 at the time. He left 20 percent for Donatella and 30 percent for Santo.

After her brother’s death, Donatella struggled with drug addiction, but cleaned up and triumphed on the runway. She has reflected both the spirit and designs of the brand, as well as Gianni’s personality.

Not a great fan myself, a bit Danny La Rue and more money than sense. Armani, now that is a different story, I would love a wardrobe of his clothes. He is a good advertisement for his products he also looks fantastic for his age, well groomed, fit, bit of a waste really. The ladies will know what I mean...